![]() “Spotify was founded in 2006 in Stockholm, Sweden, by Daniel Ek and Martin Lorentzon. Historically consumers have appreciated and attained music in many different forms- from live music, vinyl records, 8-tracks, mp3 players, illegal torrents, MTV, and now streaming services. The Obvious: Music Streaming & Advertisements The ways in which Spotify was able to do this is less well-known than one might suspect. Spotify was able to create and capture values in multiple ways that positively impacts Spotify’s ability to scale sustainably. It is currently the music platform with the largest amount of subscribers. ![]() By early 2019, Spotify had 242 million users and of that over 108 million subscribed users. Spotify is a well-known music streaming platform.
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